Marketing Literature Snapshots

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior  (Aradhna Krishna, Ross...

Three Questions You Need to Ask About Your Brand (Kevin Lane Keller, Brian Sternthal, and Alice M. Tybout, HBR) : When I first began...

Branding in the Digital Age  (David C. Edelman, Harvard Business Review):  Since moving to a digital age, the way that consumers interact...

The Elements of Value  (Eric Almquist, John Senior, and Nicolas Bloch, Harvard Business Review and Bain & Company): The Elements of...

Marketing Myopia  (Theodore Levitt, Harvard Business Review) Marketing Myopia is an HBR classic introducing the famous question “what...