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There is a correlation between avoidance and disgust and with the process of moralization, a process converting preferences into values...

If you know me personally, one thing you very quickly learned was my love of cellular agriculture and cultivated meat. Or perhaps you’ve...

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior  (Aradhna Krishna, Ross...

Three Questions You Need to Ask About Your Brand (Kevin Lane Keller, Brian Sternthal, and Alice M. Tybout, HBR) : When I first began...

Branding in the Digital Age  (David C. Edelman, Harvard Business Review):  Since moving to a digital age, the way that consumers interact...

The Elements of Value  (Eric Almquist, John Senior, and Nicolas Bloch, Harvard Business Review and Bain & Company): The Elements of...

Marketing Myopia  (Theodore Levitt, Harvard Business Review) Marketing Myopia is an HBR classic introducing the famous question “what...

Key Takeaways:  Managers should pay more attention to both failures and successes to extract value for future NPD  Managers should pay...

Last Updated: February 2025  Podcasts: The Startup Solution With Heidi Roizen  (Heidi Roizen, Threshold Ventures): A venture capital and...

In the 1920s, scientists made a revolutionary discovery. One of the most powerful drugs known to man, believed to change the state of...